Watching this brings me back several years to my friend Nancy's house in Fort Collins, CO when I sat with her and other Green Party members to discuss the 2008 election. It was warm cozy and very grassroots. We discussed local ecological issues and bonded over shared concerns for the environment and the rising carbon dioxide levels on planet earth. In that living room, there were many similar perspectives to the activists presented in Planet of the Humans. People concerned with a gimickification of environmental causes to make a buck, aka green-washing. Some had made names for themselves calling out the hypocrisy of local "Green" businesses (like "Wind-Powered and Employee-Owned" New Belgium Brewing) for espousing one set of beliefs and only sticking to them enough to maintain a verdant veneer while engaging in mostly fossil fuel-driven business.
Through all of this, I think coming back to the first and hardest "R" of the three R's. REDUCE. REUSE. RECYCLE. The thing to keep in mind is that billions of dollars flow into attempting to steer the narrative around these issues. NPR recently pointed out that the plastics industry essentially lied to the public for years singing praises to "Recycling" only to improve their bottom line. Doing the "right" thing when it comes to climate action will continue to be a difficult thing. I argue and have argued that those individual actions are vanishingly significant without state-sponsored incentives that make them more widespread. Just look at what recycling is in the USA. We pour huge amounts of fossil fuel energy into melting down and reforming new products from old rather than just reusing them as is. When I traveled to Germany in fall 2011 I was so impressed that the local breweries actually reused their emptied bottles rather than manufacturing new bottles each time. Yes, we do sometimes use growlers here in the US but single-use bottles and cans rule supreme.
Like many things, I think it will take a generational turn-over to change things in a substantial way. But if we all just start doing things the way the previous generation did things then we are missing an opportunity to flip the script.
